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About Sergei Designer & Mentor

Design Director, product lead, and design mentor.

Two decades of experience in photography, design, and passion for sharing knowledge with the next generation of designers.

Sergei Chyrkov is a Design Director, Product Design Lead, photographer, and design mentor with 14+ years in UX/UI and 23+ years in photography. Since 2012, he has been a Founder & Creative Director at CHYRKOV studio. Sergei specializes in UX/UI, visual identity and design systems. However, long before that he began his professional career as a photographer in 2004. He worked for Red Bull, Times UK and other magazines. Now it's more of a hobby, but he's always open to interesting projects. His favorite genres are: fashion, portraits and travel.

Also Sergei is passionate about sharing his knowledge and experience. He has been teaching web design and Figma since 2018 and helped more than 2500 students find themselves in the design world! Book a mentoring session or explore his design leadership courses.

Sergei Chyrkov — Design Director and Photographer

Trusted by teams at

14+
years of experience in web design and branding
23+
years of experience in photography
160+
successfully completed and launched clients' projects (web, branding)
7+
years of experience teaching web design, Figma and Framer
2500+
happy graduated students

Awards & Recognition

  • 3× Awwwards Winner — Web Design

  • 8× CSS Design Awards Winner — Web Design

  • 4× Web Awards UA Winner — Web Design

  • The Dieline Award Winner — Branding

  • YouTube channel with over 25K+ subscribers — design education, AI tools, and no-code workflows

  • SpaceXAI (ex Cursor) Ambassador, “Cafe Cursor” host in Bucharest, cursorromania.com curator

  • Top 1% Mentor Recognition on ADPList.com

  • Framer Judge, 2025 Hackathon Bucharest

Education & Career

Photographer, designer, educator — building brands and teaching the next generation.

Education

2000–2004 — Studied art and photography in LaGuardia High School of Music & Art and Performing Arts in New York City.

2004–2009 — studied in Odessa National University in the Department "International Relations".

2009–2012 — post-graduate study in Odessa National University in the Department "International Relations".

2015–2017 — Masters of "Visual Communication Design", Higher School of Economics, Art and Design School, Moscow.

Photography & early career

2000–2012

I began my career when I studied photography in LaGuardia High School of Music & Art and Performing Arts in New York City (2000–2004).

In 2003, I received a Gold Key award for photography in New York State and the silver medal at the national level, in the U.S. National competition Scholastic Arts and Writing Awards.

From 2006 I began to engage in commercial photography, specializing in fashion and portraits. In 2007 I became an official member of the Photographic Club of Odessa "FOTON 2", and regularly took part in photo exhibitions, and various projects. In 2012 I became an official member of Odessa Photographic Association.

January 2012 — I've been awarded "Photographer of 2011" according to Odessa Entertainment Awards.

Studio & design leadership

2012–2022

June 2012 — the beginning of my design career. I've opened my first photo and design production studio "KONTORA Production". In 2017 — my studio had a total rebranding and now it's called CHYRKOV studio.

November 2018 — CHYRKOV has been registered as an official trade mark in Ukraine. We received international recognition by getting awards at Awwwards, CSS Design Awards and many more.

January 2017 — I won a Grand Prix at the contest "Best Photography of 2016" for a "Swan series" in Ukraine.

November 2017 — I began to work as a Creative Director in Intourist Thomas Cook.

2018–2022 — I teach web-design and Figma at online school GeekBrains.

Teaching, YouTube & mentoring

2023–present

On March 15 2023 — I launched my first English educational channel on YouTube. I talk about Figma, Framer, AI design tools and AI workflows. Some of the clients: MagicPath AI, Skillshare, UX Pilot, Relume, Flux Academy.

Since June 7, 2023 — I do mentoring designers at ADPlist.org

June, 2026 — I became Cursor Ambassador

Sergei Chyrkov at studio filming online courses

FAQs

Sergei Chyrkov is a Design Director, Product Design Lead, photographer, and design mentor. Since 2012 he has been Founder and Creative Director at CHYRKOV studio, specializing in UX/UI, visual identity, and design systems.
Sergei teaches web design, Figma, and Framer. He has taught since 2018 and helped more than 2,500 students. He mentors designers on ADPList and publishes tutorials on YouTube about AI design tools and workflows.
Book a 1:1 session on the Learn page. Sessions cover design systems, product direction, Framer, and AI-ready workflows.
CHYRKOV studio is Sergei Chyrkov's design studio, founded in 2012. The studio works on UX/UI, branding, design systems, and web projects for clients including Red Bull, Times UK, and award-winning sites recognized by Awwwards and CSS Design Awards.
Sergei has 23+ years in photography, starting at LaGuardia High School in New York. He worked commercially for Red Bull, Times UK, and magazines. His favorite genres are fashion, portraits, and travel.
Sergei earned a Master's in Visual Communication Design from HSE Art and Design School in Moscow (2015–2017). He also studied photography and art at LaGuardia High School and International Relations at Odessa National University.

What teams and designers say

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Aleksandr Khorkov — Co-founder Paywall.im

"I ordered a consultation with Sergei on working with top AI tools for design and app development. He gave me a stack that let me build a startup in two weeks. Just one hour-long consultation significantly cut my time-to-market. Sometimes it really pays to talk to a professional instead of just googling it."

Aleksandr Khorkov

Co-founder Paywall.im

Aug 27, 2026 LinkedIn
Sharmaine Rapacon — Operations Supervisor at Ilobiz Solutions Inc.

"I highly recommend Sergei Chyrkov for his exceptional work as an AI Design and Development Mentor. Sergei brought valuable expertise, practical guidance, and a strong understanding of AI-driven design and development to our company, Ziser Projects Inc. His ability to explain complex concepts clearly and provide thoughtful, actionable solutions made a real difference to our team. Sergei is knowledgeable, professional, and a pleasure to work with. We truly appreciate his contribution and would gladly recommend him to anyone looking for an experienced AI mentor and developer."

Sharmaine Rapacon

Operations Supervisor at Ilobiz Solutions Inc.

Jul 29, 2026 LinkedIn
Katy Rose — CEO at PINS

"I had the chance to work with Sergei on improving parts of our design process, specifically around integrating AI tools into our UI/UX workflow, and his insight was incredibly helpful. I learned more about how to implement AI into saas design/development in one hour of discussion with Sergei than I had in the prior 3 months of independent research. What stood out most was his ability to make complex AI and design concepts feel approachable. I am not a tech wiz kid or developer and he was able to give me clear guidance on how to immediately implement a variety of AI tools quickly. He brought thoughtful ideas and helped us think through ways AI can genuinely improve design workflows without overcomplicating things. Sergei was great to collaborate with and I’d definitely recommend connecting with him if you’re exploring AI-driven product design or modern UX workflows."

Katy Rose

CEO at PINS

May 7, 2026 LinkedIn
Sjors Timmer — Lead Product Designer

"Sergei gave me exactly the clarity I needed on modern design system workflows. In one session, he walked me through Figma variables, how they connect to code via MCP, and where tools like Figma Make help (and where they don't). Practical, honest, no fluff. Would recommend to any designer looking to bridge the gap between design and development."

Sjors Timmer

Lead Product Designer

Jan 21, 2026 LinkedIn
Laura-Elena Comanac — UX/UI Designer, Namadgi

"Sergei was very helpful, and I learned a lot from his reviews. We also talked about design trends, which was a bonus. I definitely recommend him."

Laura-Elena Comanac

UX/UI Designer, Namadgi

Dec 16, 2025 ADPList
Marius Manea — Graphic designer at WAY

"I had an amazing mentoring session with Sergei. In just one hour, he gave me a clear starting point in Framer, helped me understand the backend fundamentals I was missing, and clarified how to approach freelancing the right way. We also talked about in-person Framer events, training opportunities, and even the whole “vibe coding” mindset. Super practical, super motivating, and exactly what I needed. Highly recommend."

Marius Manea

Graphic designer at WAY

Nov 20, 2025 ADPList
Xenia Shokhet — Product Designer

"Super friendly and open. Gave honest, thoughtful feedback that really made a difference. I'm feeling inspired and confident about what to do next. Couldn't recommend more!"

Xenia Shokhet

Product Designer

Oct 21, 2025 ADPList
Kristen Rivas — Psychology student looking to start career in UX at Binghamton university

"I had an outstanding experience with Sergei! His amazing communication set a positive tone right from the start, as he outlined our session's goals. His subject knowledge is impressive, and he provided me with valuable constructive criticism on my portfolio and practical guidance on Framer. Sergei’s motivation and problem-solving skills are truly 10/10!"

Kristen Rivas

Psychology student looking to start career in UX at Binghamton university

Sep 25, 2025 ADPList
Joe Watson — Product Designer at Freelance

"My meeting with Sergei was really insightful. He gave me really actionable advice and was really encouraging when I shared my project idea, reframing how I thought about the project."

Joe Watson

Product Designer at Freelance

Sep 9, 2025 ADPList
Marina B — UX designer at IIM

"I had an exceptional experience with my mentor, who provided practical advices on the topics we discussed. Their amazing communication and deep subject knowledge truly motivated me. I recommend booking a session"

Marina B

UX designer at IIM

Aug 28, 2025 ADPList
Martin Micheal — UX/UI design at Freelance

"I had an outstanding experience with my mentor, who demonstrated amazing communication, motivation, subject knowledge, and problem-solving skills throughout our session. Their ability to guide me through complex topics and inspire my growth was truly invaluable. I highly recommend booking a session with them, especially if you're looking for someone who exceeds"

Martin Micheal

UX/UI design at Freelance

Aug 5, 2025 ADPList
Greta Rainyte — UX/UI Designer at GretaRain Design

"Sergei is very approachable and friendly. He listened and understood my problems and gave constructive feedback with a clear plan forward. I highly recommend booking a session with him. Thank you :)"

Greta Rainyte

UX/UI Designer at GretaRain Design

Jul 29, 2025 ADPList
Muhammad Mohsin — Product Designer at Easypaisa Digital Bank

"I had a great session with Sergei Chyrkov where we discussed how to improve my website to attract hiring managers from the EU. He shared plenty of ideas and pointed out some valid issues, along with clear explanations and solutions. I left with a better direction and practical next steps. Highly recommend speaking with him if you’re looking for honest and practical advice."

Muhammad Mohsin

Product Designer at Easypaisa Digital Bank

Jul 22, 2025 ADPList
Athar S. — UI/UX Designer at o3interfaces

"It was my first session with any mentor on ADPList and it was a really good one. Sergei was really open and guided me. He has great knowledge of which anyone can benefit from and he is willing to share it. I'll definitely have another session with him, hopefully Insha' Allah."

Athar S.

UI/UX Designer at o3interfaces

Jul 10, 2025 ADPList
Karim El Zanaty — Founder VCompass

"I had a wonderful session with Sergei. He paid full attention to my work and provided valuable insights that will definitely help me make a lot of progress. I recommend him for anyone seeking advice in his domain"

Karim El Zanaty

Founder VCompass

Jun 13, 2025 ADPList
Tatiana — Graphic Designer

"Sergei is an amazing design mentor! Super motivational and encouraging, he made the design path feel exciting and achievable. His deep experience really showed, and he always had thoughtful answers to all my questions. Highly recommend!"

Tatiana

Graphic Designer

Mar 18, 2025 ADPList
Nasra — Graphic Designer

"“If you want to learn from the best: book a session with Sergei. He answered all my questions (and I had a lot) with clear and constructive explanations. He didn't hesitate to provide precise examples, and made sure that I understood everything before moving on the next topic. He is down-to-earth, but still very approachable and positive. It was lovely to learn from you Sergei and I can't wait to book another session with you! Speak soon :D”"

Nasra

Graphic Designer

Nov 12, 2024 ADPList
Victoria Jercha — UI/UX Designer at Skyrock Projects

"“Sergei is a life saver! I highly recommend him to anyone starting out with Framer.”"

Victoria Jercha

UI/UX Designer at Skyrock Projects

Jul 2, 2024 ADPList
Nurida Kulieva — UX/UI Designer at UNEC

"“Sergei was honest, but very considerate and patient with the presentations review. He shared the resources for enhancing my branding skills and making my portfolio more appealing to recruiters. I 100% recommend it!”"

Nurida Kulieva

UX/UI Designer at UNEC

May 21, 2024 ADPList
Natasha Bunda — UXUI Designer, Contented

"“Sergey is wonderful mentor! Very tactful, but at the same time honest and constructive. I've learned a lot of details I have noticed before.”"

Natasha Bunda

UXUI Designer, Contented

May 14, 2024 ADPList
Elena Godina — Brand Designer at Ex Grammarly

"“I had a great session with valuable insights and constructive feedback that I'm excited to apply to my future projects. Sergei's positivity made the session enjoyable and motivating. I'm grateful for this wonderful opportunity to learn from someone so experienced.”"

Elena Godina

Brand Designer at Ex Grammarly

Apr 30, 2024 ADPList
Jonas Bröms — Senior Product Designer at Odduse

"“Sergei is an exceptional individual! Love his energy. I enjoyed his narrative-driven approach. He has genuine passion for his craft. Very approachable & the session was marked by mutual knowledge and experience sharing. We delved into the challenges of todays market. It was a dynamic exchange of questions and insights; that could only be described & compared as invigorating sparring match where both of us left with valuable takeaways.”"

Jonas Bröms

Senior Product Designer at Odduse

Feb 23, 2024 ADPList
Elif Saraç — Product Designer at Toptal

"“I'm grateful to have met him. Our session was highly productive as he addressed all my questions about interviews and provided valuable perspectives. Sergei's kindness and effortless communication made the experience even more valuable.”"

Elif Saraç

Product Designer at Toptal

Feb 19, 2024 ADPList
Krystyna Mosiichuk — Graphic designer at Freelance

"“Sergei gave me the opportunity to look at my portfolio from a new perspective. It was an enlightening experience and professional advice that will help me build my next career path. Thank you for the detailed analysis and new sources of inspiration.”"

Krystyna Mosiichuk

Graphic designer at Freelance

Jan 18, 2024 ADPList
Angelina Sachivko — UI/UX designer, Freelance

"“Sergei is a very pleasant person, with a clear and structured communication. In our consultation, he shared his wealth of experience, providing insightful answers to every question I asked. I am deeply appreciative of the valuable advice he offered during our session.”"

Angelina Sachivko

UI/UX designer, Freelance

Jan 16, 2024 ADPList
Ivan Hryshko — Freelance

"“I had a question about no-code and low-code development. Our consultation turned into a true career consultation. Serhii also discussed new technologies that I should learn and use in practice. I highly recommend Serhii as a qualified specialist.”"

Ivan Hryshko

Freelance

Oct 15, 2023 ADPList
Yaroslav Kysil — UI/UX Designer, D4 Group

"“I'm really thankful for the session! It was a truly transformative experience. His wealth of knowledge, his passion for mentoring, and his genuine interest in my growth as a creative professional were evident throughout our time together. I left the session feeling inspired, motivated, and armed with a clear direction for my creative career. I would highly recommend Sergei as a mentor to anyone looking to excel in the creative industry.”"

Yaroslav Kysil

UI/UX Designer, D4 Group

Nov 7, 2023 ADPList
Yaroslav Tarakhkalo — Junior UX/UI at Rezolution

"“Thanks a lot to Sergei, got portfolio feedback and development direction. Great communicator, the conversation flowed as if we had known each other for a long time. I got answers to my questions and I am encouraged and motivated to be productive and grow.”"

Yaroslav Tarakhkalo

Junior UX/UI at Rezolution

Sep 14, 2023 ADPList
Natalia Vyslanko — UX/UI designer at Netrix

"“I asked Sergei for feedback on my portfolio and received a lot of truly valuable professional advice. Thank you so much! This session was indeed eye-opening.”"

Natalia Vyslanko

UX/UI designer at Netrix

Jun 24, 2023 ADPList
Sanzhan Zhaksylyk — UX/UI designer

"“I wanted to thank you for teaching me Figma. Your expertise and patience have been invaluable in helping me learn this powerful design tool. Thanks to your guidance, I now feel confident using Figma to create beautiful designs. I appreciate all that you have done for me, and I am grateful for the time I spent learning from you.”"

Sanzhan Zhaksylyk

UX/UI designer

Mar 17, 2023 ADPList
Viktoryia Babko — UX/UI designer

"“Thank you for the opportunity to learn from such a wonderful teacher. In a short time, I learned a lot of useful information and improved my skills. Sergey was always in touch, inspired me, supported, helped to cope with difficulties. It was great to watch the process of work of other students: everyone's work turned out to be very different and interesting.”"

Viktoryia Babko

UX/UI designer

Apr 2, 2023 ADPList
Artem Loshak — UX/UI designer, Freelance

"“Excellent teacher! Attentive to the smallest detail and very responsive. He always answers all the questions in detail and conducts an excellent analysis of the work in the course of education.”"

Artem Loshak

UX/UI designer, Freelance

Mar 6, 2023 LinkedIn

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