BeautyMed Experts sell into aesthetic clinics: devices, hyaluronic products, consumables, cosmetics. The buyer is a practitioner, not a consumer scrolling Instagram. The identity had to survive that room.
I avoided the usual gold-and-blush medical-beauty kit. Light blue and green do the trust work. The cross is custom — four hearts — so it is ownable and still reads as care plus clinic. Type is bold because the name has to hold a trade-show panel and a tiny email signature.
I designed the logo and the visual system around those constraints. The result is meant to look like a supplier you can put on an invoice, not a lifestyle candle.
