Brauni

Brauni is a known Russian sugar line. This was not a client rebrand — it is my concept for what the packs could be. Dark and light demerara, two products, one idea: sugar that arrives from Mississippi, where the blues started.

The line I wrote for it is still the brief: your coffee will never sound better. The most musical sugar, straight from Mississippi. Every drawing is mine, ball-pen, no tracing, no stock. The craft of the illustration is the craft claim of the product.

The Dieline published the work. I still use it as a reminder that packaging is world-building, not a logo on a brown bag.

Hand-drawn packaging for two SKUs, a blues-rooted verbal identity, and a system where illustration does more work than the logotype. A personal project, executed as if it had to sit on a real shelf.