Eclipse, from ToBeLove Agency, is a closed immersion show: three ticket types, braided narratives, an audience that is supposed to feel chosen. A loud “buy now” page would have broken the product.
I directed the landing as a threshold. The first screen has to feel like the event — light, type, pacing — before it becomes a store. Ticket tiers needed to be understandable without turning the mystery into a FAQ. No-code was a delivery choice, not an aesthetic: it had to look custom anyway.
Awwwards Honors followed. The job was still conversion for a rare ticket, not a trophy site.
