LX Collection curates high-end condominium living and connects buyers, brokers, and developers. The ask was a series of animated cards — one per property — that could eventually support purchase in a dedicated marketplace.
I treated the card as a physical object: metal, weight, a front and a back. The front carries the brand. The reverse is the building, illustrated, not rendered like a listing photo. Motion is restrained on purpose; the audience is not a Discord drop, it is people who already care about finishes and views.
My role was art direction across 3D, illustration, and motion. The work had to survive next to LX’s existing corporate system, not fight it for attention.
