FEYA asked for more than a pretty hotel page. They needed a group entry point that routes to three properties, and a site for each hotel that still looks like the family. Guests should never wonder if they landed on the wrong brand.
I directed a system, not three one-offs. Layout, photography treatment, and booking UI stay shared. Colour shifts per hotel so each place keeps a temperature of its own. WordPress was the CMS because the team had to own content after handoff.
The booking form was designed as part of the product, then connected to their reservation stack. That is the unglamorous piece that moved the number: online bookings up 82%.
