The products are truck parts and mats. A poetic name would have been a liability on a shelf and in a search bar. I proposed Parts & Mats — blunt, balanced, impossible to mishear on a warehouse floor.
The emblem locks P and M into a geometric mat shape so the mark can live without the wordmark: avatars, stamps, woven labels. Colour is industrial rather than “automotive red”: green as the owner, white and graphite as the rest of the kit.
I led naming and identity. The system is built for production realities — print, embroidery, social — not only for a Behance grid.
