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2026 · Web

iMapa

Year
2026
Role
Art Direction
Type
Client
Discipline
UX/UI, web development
Team
Led art direction
Status
Live · Award-winning

Problem

Independent travellers had no single bilingual map of Western Odessa.

Approach

I directed an illustrated, interactive map with geolocation instead of a GIS dump.

Outcome

A tourism product with eight design awards, including Awwwards and CSS Design Awards.

A map that had to earn trust

iMapa came out of a public programme (Culture. Tourism. Regions) with a practical job: help people explore Western Odessa on their own, and give local businesses a reason to be findable. I treated it as a product, not a grant website.

The design problem was density without clutter. The map had to hold cultural sites, food, and protected nature without looking like a GIS dump. Illustration did the heavy lifting — the region is drawn, not photographed into anonymity — while English and Ukrainian sit side by side so the thing actually works for visitors.

I directed the visual language, the map interaction, and the page system. The build is WordPress. Recognition (Awwwards Honors, CSS Design Kudos, UA awards) was useful proof that a regional tourism tool can be designed at an international standard.

Three calls that made it a product

  1. 01

    Illustration instead of a GIS dump

    A pin map would have been accurate and forgettable. Drawing the region — flora, fauna, heritage — made density readable and made the product belong to Western Odessa instead of to a mapping SDK.

  2. 02

    Ukrainian and English as a default, not a toggle buried in settings

    Independent visitors and locals use the same map. Bilingual content is the product requirement, not a localisation phase after launch.

  3. 03

    Hand off to real navigation

    The job is to choose a place, then go. Geolocation opens Google Maps instead of trapping the trip inside a pretty canvas.

What I designed

Custom map illustration, attraction cards with photography, and a geolocation layer that hands off to real navigation. The tone is warm and specific to the place — not a generic “visit Ukraine” template with pins dropped on it.

What I’d do differently

  • I would have designed the “open in maps” moment as a primary action on every card from day one — that’s the conversion, not time-on-site.

  • I would have documented the illustration system earlier so new landmarks could be added without redrawing the visual language from scratch.

FAQs

An illustrated bilingual tourist map of Western Odessa that I directed for independent travellers — a product, not a committee brochure.
A GIS dump does not make someone want to walk. Illustration sets a pace and a mood; Ukrainian and English sit as a default, and the map hands off to real navigation.
Eight design awards, including Awwwards and CSS Design Awards, for a regional tourism product that still has to work in someone’s pocket.
I would have designed “open in maps” as a primary action on every card from day one — that is the conversion — and documented the illustration system so new landmarks could be added without redrawing the language.

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