Introduction: Design Is What Sells
You can build the smartest app in the world — but if it doesn’t look great in the App Store or Google Play, it might never get noticed.
First impressions matter. When users scroll through an app store, the screenshots are the billboard for your product. Those few images decide whether someone clicks download or keeps scrolling.
As a designer, I’ve spent years working with app marketing visuals, and I know how much effort it takes to make professional mockups. Tools like Figma and Photoshop are amazing, but they can be time-consuming — especially if you’re not a designer.
That’s why I recently tested a platform called App Launchpad, and honestly, it’s one of the most practical tools I’ve tried this year. In this article, I’ll walk you through how it works, what makes it different, and how you can use it to create beautiful, on-brand app store screenshots in minutes.
Your app’s presentation is as important as your code.
Before someone downloads your app, they see three things:
The app icon
The app name
The screenshots
Those screenshots tell the story of your product — its purpose, its design quality, and how it feels to use.
Studies show that improving your screenshots can increase conversion rates by 20–30%. So, investing time in better visuals isn’t just about aesthetics — it’s about visibility and sales.
App Launchpad is a web-based design tool that helps you create professional App Store and Google Play screenshots without needing Figma, Photoshop, or design experience.
Think of it as Canva for app mockups — but built specifically for mobile developers, indie makers, and marketers.
When you log in, you’re greeted with a clean dashboard filled with ready-to-use templates for iPhone, iPad, and Android. You simply upload your app screenshots, customize the background and layout, and download the finished mockups in perfect App Store dimensions.
I wanted to test it with a sample NeoBank app I designed in Figma — four screens showing the dashboard, card overview, transactions, and a “send money” page.
Here’s how the process went:
Choose a Device Template
I started by selecting the iPhone 17 Pro Max mockup. App Launchpad automatically provided modern, realistic device frames and layout options. You can also switch to Android or tablet sizes if needed.
Upload Your Screens
Next, I uploaded my four app screens. The platform automatically inserted them into the selected mockups — aligned, scaled, and ready to go.
In seconds, my empty template transformed into a polished set of app screenshots.
Customize the Design
Here’s where the fun starts. App Launchpad lets you modify everything — background colors, gradients, typography, and device styles.
I pulled my brand colors directly from Figma (using hex codes) and applied them to the background. Then I added a gradient from my secondary palette to make the visuals pop.
Within a few minutes, I had a consistent, branded layout that looked like a professional marketing designer created it.
Add Elements and Highlights
This tool isn’t just about screenshots — it’s about storytelling.
You can add:
Text callouts (e.g., “Send Money Instantly” or “Your Finances Simplified”)
Icons and clip art related to your niche (finance, food, travel, etc.)
Hands and arrows to draw attention to UI elements
App badges like Apple Pay, Google Play, or Featured App
It even includes realistic device-in-hand mockups, so your screenshots feel dynamic and human.
Translate Your Screenshots Automatically
This feature blew me away — you can translate your screenshots into multiple languages directly in App Launchpad.
For example, I translated my English text into Polish and Hindi with one click. The layout updated automatically, making localization fast and effortless.
This is a game-changer if you’re launching your app in multiple regions.
Export and Publish
When everything was ready, I hit Download — and App Launchpad exported all my screenshots as a ZIP file, already optimized for App Store and Google Play upload requirements.
No manual resizing. No Photoshop exporting nightmares.
After using it, here’s what stood out to me:
Beautiful templates — professionally designed, with multiple layout options for every screen size.
Super fast workflow — from upload to export took less than 15 minutes.
Branding flexibility — custom colors, gradients, and typography options.
Element library — icons, clip art, arrows, and devices make your screenshots more engaging.
Built-in translation — perfect for multi-language app launches.
Cloud saving — all projects are saved automatically, so you can return and edit anytime.
It’s one of those rare tools that delivers exactly what it promises — speed, quality, and simplicity.
Pro Tip: Create Your Own Template
While App Launchpad includes plenty of pre-made templates, you can also start from scratch to design a custom layout.
Here’s how:
Choose “Start from Scratch” in the dashboard.
Add your preferred device mockup.
Set your background or gradient.
Drop in screenshots and typography.
Save as a reusable template for future apps.
If you’re a designer working with multiple clients, this feature can save you hours per project.
Final Thoughts
App Launchpad is one of those rare tools that feels built by designers, for designers — but it’s also beginner-friendly.
Whether you’re a developer launching your first app, a marketer running a product release, or a freelance designer looking to speed up your mockup workflow — this tool is worth adding to your stack.
It doesn’t replace your creative work; it just helps you present it beautifully and consistently.
👉 Try App Launchpad here: theapplaunchpad.com
Use code APPLAUNCH30 for 30% off your subscription.
Remember — your screenshots are your app’s storefront. Make them shine.
