Introduction: Why These Lessons Matter More Than Ever

Last week, I had the opportunity to participate in a hackathon as both a mentor and a judge. I spent hours reviewing projects, guiding teams, and watching students push their creativity and technical skills to the limit.



And honestly? I was blown away.

But what really stood out wasn’t just the talent — it was the patterns. The same challenges, blind spots, and mindset gaps appeared across many teams, even among the strongest ones. These aren't just “student mistakes.” They’re the same pitfalls I see founders, solo makers, junior designers, early-stage developers, and even experienced product teams face.

So, in this article, I’m breaking down the 7 biggest lessons you should apply if you’re building a digital product, SaaS, app, or side project — whether you’re launching your first idea or scaling your next big thing.

These insights come from real projects, real teams, and real struggles. They’ll help you avoid wasted time, reduce development risks, and build products that actually resonate with real users.

Let’s dive in.

1. Start With Research — Not Code

One of the most common mistakes I saw at the hackathon was teams jumping directly into development. It’s understandable — when you're excited about an idea, coding feels productive. But without understanding the market, you’re building blind.

Why research matters

A product succeeds not because it's technically impressive, but because it solves a real problem people care about. Research gives you clarity on:

  • Market demand

  • User pain points

  • Competitive gaps

  • Your unique value proposition

What happens when you skip research

Many teams built features users didn’t need, misunderstood their target audience, or created solutions already available — sometimes with better UX.

Actionable tip: Use this simple validation framework

Before you write a single line of code, answer:

  1. Who is the user? Be specific. (“Everyone” is not a user segment.)

  2. What problem do they have?

  3. How are they solving it now?

  4. Why is your solution better?

  5. Are people searching for this problem? (Use Google Trends, Reddit, X, or industry forums.)

Even 60 minutes of research can save you 60 days of development.

2. Think About Monetization Before You Build Anything

Another pattern: teams created great concepts but had no idea how to turn them into a sustainable product.

Monetization shouldn't be an afterthought.

Why early monetization planning is crucial

Knowing how you’ll make money impacts:

  • Feature prioritization

  • User segmentation

  • Marketing strategy

  • Technical scope

  • Long-term scalability

Common monetization mistakes

  • Choosing a business model after the build

  • Targeting users who would never pay

  • Creating features that don’t support revenue

  • Skipping market pricing research

Practical exercise: Choose your model early

Ask yourself:

  • Is this a one-time purchasesubscriptionfreemium, or transaction-based product?

  • How do competitors monetize?

  • At what point in the user journey will revenue happen?

Example:

A productivity app might fail if it relies entirely on subscriptions in a saturated space. But a freemium model with paid automation tools could work perfectly.

Monetization is not just about money — it’s about designing a sustainable product.

3. Understand Your Costs and Break-Even Point Early

Teams often underestimate the real cost of building and maintaining a digital product. And this becomes a major problem when you're trying to scale, pitch investors, or keep the project alive long-term.

Cost categories to consider

  • Development (time or salaries)

  • Hosting & infrastructure

  • Third-party APIs

  • Design & branding

  • Marketing & acquisition

  • Maintenance & support

Even if you're building it yourself, your time has value.

Break-even formula (simple version)

Total monthly costs / price of your product = number of customers needed to break

Knowing this early helps you:

  • Avoid overspending

  • Choose sustainable features

  • Pick affordable tools

  • Set realistic goals

This is basic business 101 — but incredibly overlooked in the tech space.

4. Learn to Explain Your Product in Simple, Clear Language

During the hackathon, I saw dozens of teams with great tech — but unclear communication. Their product demos were confusing, overloaded with jargon, or missing the “why it matters.”

If you can’t explain it simply, it’s not ready.

Especially in B2C, clarity is everything.

Here’s why clarity wins:

  • Users decide in seconds whether something is useful

  • Investors want quick understanding

  • Marketing depends on simple messaging

  • Users don’t buy what they don’t understand

Try this test: The 10-year-old explanation

Explain your product to someone with no technical background. If they get it, you nailed it.

Positioning formula you can use

Fill in the blanks:

“We help [target audience] solve [problem] by providing [solution], so they can [value/benefit].”

Example:

“We help freelancers organize projects faster by providing a simple automation tool, so they can focus on work instead of admin tasks.”

Simple, clear, powerful.

5. Design for Real People, Not Developers

Many teams built projects with complex flows, confusing navigation, or technical assumptions. But most real users are not developers.

Your product should make sense immediately.

This means:

  • Simple onboarding

  • Clear value proposition

  • Minimal steps to first success

  • Intuitive design

  • Zero jargon

If a user has to “learn” your interface, you’ve already lost.

Actionable UX tips

  • Use short labels (avoid fancy terms)

  • Prioritize mobile responsiveness

  • Remove unnecessary steps from workflows

  • Test with non-technical friends

  • Ask: “Can a first-time user understand Why / What / How in 30 seconds?”

Design is not decoration — it’s the path to value.

6. Build Balanced Teams, Not Developer-Only Teams

This was one of the most obvious patterns: teams made up entirely of developers were missing critical perspectives that designers and product managers would naturally bring.

Why balanced teams win

  • Designers improve usability and clarity

  • Product managers define direction

  • Developers execute the solution

  • Marketing ensures the right audience sees the product

Without balance, you get:

  • Over-engineered features

  • Confusing interfaces

  • Lack of prioritization

  • No clear product strategy

Ideal small team structure

  • 1 Developer

  • 1 Designer

  • 1 Product Manager

Even for solo founders, you can outsource or collaborate to fill these gaps.

7. Use Modern Tools, Tech Stacks, and Design Trends

A recurring issue: projects using outdated stacks or design trends. In a competitive world, outdated technology slows you down and makes your product less appealing.

Why modern tools matter

  • Faster development

  • Better performance

  • Easier maintenance

  • Higher trust from users

  • Access to integrations & automation

Examples of modern tools you can embrace

  • Next.js or Framer for modern websites

  • Firebase/Supabase for rapid backend

  • Tailwind or modern design systems

  • AI-assisted tools for UX writing, testing, and prototyping

Your product doesn't need to follow trends blindly — but it must feel relevant.

Conclusion: Build Smart, Build Fast, Build for People

The hackathon reminded me of something important: talent is everywhere, but strategy is rare.

Whether you're building a startup, launching a side project, creating a SaaS, or experimenting with your first app, success comes down to:

  • Validating your idea

  • Understanding your users

  • Choosing the right business model

  • Communicating clearly

  • Designing intentionally

  • Using a modern tech stack

  • Building with a balanced team

If you follow these principles, you’ll dramatically increase your chances of building something meaningful — and successful.


Hope these help you build and launch your next (or first!) product with more confidence

👉 Book a free discovery call with me if you need to review your product/idea or need help to build one!

FAQs

What is the most important step before building a digital product?

What is the most important step before building a digital product?

How early should I think about monetization?

How early should I think about monetization?

Do I really need a designer on my team?

Do I really need a designer on my team?

How can I explain my product more clearly?

How can I explain my product more clearly?

Why is using a modern tech stack important?

Why is using a modern tech stack important?

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